Virgin Now Making Customer Hubs Into ‘Wi-Fi Hotspots’
After a successful trial last year (and following BT’s lead) Virgin Media is boosting its public Wi-Fi network by making customers’ SuperHub routers double as public Wi-Fi hotspots.
What Is A Wi-Fi Hotspot?
A Wi-Fi Hotspot is a location where wireless access to a network and / or the internet can be gained (via a wireless local area network / WLAN and a router) for mobile devices e.g. laptops, notebooks, and smart-phones. These hotspots are usually in public locations and usually work up to 30 feet or so from the router.
Up To The Customer To Opt Out
Virgin Media’s customers’ SuperHub v3s are automatically being converted to act as Wi-Fi hotspot beacons for the public network, in addition to their current primary job of providing a Wi-Fi connection for the customer.
The ‘public’ who will be able to access the network via the new hotspots will only be current, paying subscribers of Virgin’s TV, broadband or mobile phone services.
Virgin Media’s customers, whose SuperHubs are being used as hotspots, are currently being informed about the change via email, and have the choice to opt out of the scheme if they wish.
Virgin Media customers can start using the hotspots by downloading the Virgin Media Wi-Fi app for iOS and Android.
Why Create Hotspots?
Virgin Media needs to expand its public network and this is an ideal way to achieve it without having to invest heavily in new infrastructure.
A similar scheme worked for BT Wi-Fi. ‘FON’ used customer hubs as Wi-Fi hotspots to expand the public network and enable other BT customers to take advantage of it, free of charge. FON however, also allowed non-BT customers to use the Wi-Fi hotspots for a charge.
Customer Connection and Security Concerns
Virgin Media have stated that the new scheme will not adversely affect customers’ own broadband connections because these have their own separate connection on the Hub, and their own additional, separate bandwidth.
Customer concerns that the hotspots could represent a personal data security risk have also been addressed by Virgin Media, who have pointed out that data from the home network is completely separate and secure from Virgin Media Wi-Fi traffic, and Virgin Media Wi-Fi users and Virgin Media Broadband users (from the same Hub) will not be able to see or access anything of each other’s connections, activities or data.
What Does This Mean For Your Business?
If you are a business that uses Virgin Media as a broadband provider through a SuperHub, you may find it helpful that you will now soon have a Wi-Fi hotspot that your other devices can use.
You may decide however, that you are not comfortable with being automatically opted-in to allowing your business Hub to be retrospectively changed into part of a network that could be used by people not connected to your business. You may also, despite re-assurances, have your own concerns and reservations about the fact that your confidential customer and employee data is technically joined to the same box as a public network. You even may wish to seek your own reassurances or choose to opt-out.
For any venue specifically offering a wifi hotspot to their customers to collect customer data for follow up marketing, it also makes sense to ensure that competing free wifi hotspots are kept to a minimum. Find out how you can collect information about the customers using your wifi
March 31, 2020
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