Emails getting blocked for Spam?

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Spam has always been a problem, but more often than not the problem has been keeping the Spam out of your inbox – Spam in your inbox can be a nuisance, but that can be nothing compared to the hassle when you start finding your genuine emails are not getting through to clients, thus potentially loosing you business.

What can be done?

Spam filters use a number of different ways to identify an email as Spam, so it is difficult to give a ‘one-size fits all’ solution, but here are some things that may help.

Firstly and most importantly, don’t send Spam! If you do, you get what you deserve 🙂

There is a lot of information freely available on the web as to email best practices, so I won’t go through them all here – Mailchimp’s guide to best practices is a good place to start. It may be that you are inadvertently sending emails that are being picked up as Spam, so go through everything and ensure you are not doing anything without realising it.

Note however, that it may not be anything you are doing, but what someone nearby is doing! If your broadband is residential and not business, the chances are that it comes with a shared IP address, which means if someone nearby triggers the Spam filters for some reason then your emails by association with the same IP are also affected. If you are getting blacklisted and are sure that it is not you causing it, in the first instance ask your ISP for a different IP (often this can be achieved simply by rebooting the router), or for a more permanent solution consider upgrading to a static IP address that is specific to your internet connection only.

Finally, if you are on a non-shared IP and are sure that you are not triggering the Spam filters yourself, it is time to contact the individual blacklist sites and request that they remove you. (Usually if your email gets rejected you’ll get a bounceback saying why, often with details of what you can do about it). The process for this will vary and can be time consuming. At the end of the day you are dealing with independent third parties and it is up to them if they list you for Spam or not, so by far the best bet is not to get in that place in the first place – prevention is better than cure so check your email practices conform before you get blacklisted.